Do you know why kids are crazy stories? And you can guess the effect of a good story is in adults? These two issues are linked by two elements have in common: the stories and the human brain. This relationship between the two is one that is very strong and deeply written in our subconscious. And when marketers and advertisers have discovered the importance of this relationship, the advertising world has changed completely. But first.
Needs to be nurtured.Adults carry within themselves an inner child that
Now, when it comes to adults, we are attracted by the stories, because we are always connected to our inner child which requires their magical world. No matter how rational and calculated that we are, a good story gets our attention. And if you pay attention to the world around you is paid, you will discover that everything has a story. Celebrity News, products, ads, social network accounts - all of which is designed for the public comes with a story. How do these stories involve our brains?
It's pretty easy. Children love stories, because they believe they can live these amazing experiences. Adults love stories because they know they can not fight the dragons and save princesses, but through stories that access to an idyllic world where they can escape the daily routine. For adults, it is not so much a question of feeding your inner child and escape to a fantasy world that seduces with all its possibilities.
It's pretty easy. Children love stories, because they believe they can live these amazing experiences. Adults love stories because they know they can not fight the dragons and save princesses, but through stories that access to an idyllic world where they can escape the daily routine. For adults, it is not so much a question of feeding your inner child and escape to a fantasy world that seduces with all its possibilities.
The story is an ideal reality.
Kids love the stories that connect with the characters who live in an ideal world. In each story, the structure is more or less the same: the ideal world where everything is possible and the universe is a haven of magical things and wonderful, the disruptive element that changes the natural order of this idyllic world and the end return to the natural order by removing or victory against the disturbing factor.
Children are attracted to stories about this wonderful paradise where no timetable bedtime, or broccoli. This is the world in which they can lose incredible experiences. The interruption factor shows them only uses the "before" and "after" system of the size of the world really is. And, of course, the final triumph of ways to win and return to this world, they now know exactly how valuable it is. Your brain is engaged in a fantastic movie and learn to do the lead role! That's why the stories are absolutely irresistible for children.
Children are attracted to stories about this wonderful paradise where no timetable bedtime, or broccoli. This is the world in which they can lose incredible experiences. The interruption factor shows them only uses the "before" and "after" system of the size of the world really is. And, of course, the final triumph of ways to win and return to this world, they now know exactly how valuable it is. Your brain is engaged in a fantastic movie and learn to do the lead role! That's why the stories are absolutely irresistible for children.
To The Definition Stories and Marketing - of Success
The world around us is made of symbols. We discovered this world through them and to judge the value of things also in its symbolic meaning. The beauty of symbols is that they always have a story behind them. The white dove of peace is linked to the history of the great flood, the wedding ring is the story of an endless cycle and so on. Every day, our brain is engaged in a dramatic mission where you have to discover the meaning of a particular symbol by research its history.
Therefore, when it comes to marketing and advertising, the surest way to attract the attention of consumers is to engage your brain in search of discovery. The market is mature and well, people buy products not because of their rational benefits. Most products offer the same rational benefits, depending on their quality. People buy products because they want to be part of history.
The world of advertising is based on stories. Consumers around the fire together and they begin to entertain with a story by offering something unique: the ability to be part of this history to buy the product. Thus, in this system, the product becomes the key that opens the magic door idyllic world.
Therefore, when it comes to marketing and advertising, the surest way to attract the attention of consumers is to engage your brain in search of discovery. The market is mature and well, people buy products not because of their rational benefits. Most products offer the same rational benefits, depending on their quality. People buy products because they want to be part of history.
The world of advertising is based on stories. Consumers around the fire together and they begin to entertain with a story by offering something unique: the ability to be part of this history to buy the product. Thus, in this system, the product becomes the key that opens the magic door idyllic world.
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